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Case Study: How Giggle Finance Used Lead Prosper to Gear Up for Growth

We launched Lead Prosper in early 2020, but we’re already humbled by the contributions we’ve been able to make to our customers’ businesses. As a small lead distribution platform competing with some of the Goliaths in the space, we believe that our relationships with customers help us stand out from the crowd. Every so often we’ll take a moment to check in with a few of them, hear about their journeys, and see how their experience has been with our platform.

Getting Giggle Off the Ground

This time around, we’re catching up with Mike Zevallos and Jared Kogan, founders of Giggle Finance. Mike and Jared started Giggle when they saw that most workers in the gig economy still didn’t have easy access to capital. These rideshare drivers, Etsy sellers, Fiverr vendors, and a slew of other freelancers and consultants are projected to account for more than half the labor force by 2024, but they’re largely left out when it comes to business financing options.

Jared points out that “The top 10% of the market might qualify for a lending club or a personal loan product, but the bottom 90% of the market doesn’t really have a good option—so they end up with something like a payday loan.” Payday loans are small, high-interest loans that are a particularly risky option for borrowers because they have to be paid off quickly. If the loan isn’t paid off in the given time period, usually two weeks, many borrowers end up extending the term of the loan for an additional fee and starting the cycle over again.

Research from the Consumer Financial Protection Bureau shows that the median cost of a payday loan is $23.53 for every $100 borrowed, which equates to a staggering 613% APR. Mike and Jared felt that no one should have to rely on these loans for urgent business expenses, so they set out to create a working capital financing solution for the gig economy and independent contractors.

The duo brought a wealth of FinTech experience to the table for their new endeavor, which helped them create a streamlined product that was incredibly easy to use. “We launched a fully automated platform where a customer can go from an application to money in their bank account in under eight minutes. We wanted speed, efficiency, and the ability to scale.” Once they had a product, however, they still had to find the users who could benefit from it.

First Leads, Then Prosper

As Jared recalls, “When Mike and I started, we had familiarity with customer acquisition, but we didn’t have much experience in the lead gen space.” The two recognized they needed help, and they started researching the various options in the market. It was a lengthy process, and they were getting frustrated. According to Mike, “We interviewed with four or five different lead management systems out there, but they were all either too expensive or lacked the software capabilities we were looking for. Most were also almost entirely focused on lead sellers, which didn’t make much sense for us as a buyer. Lead Prosper was just getting up and running, but we were lucky enough to stumble onto them a few pages down in the search results, and their platform delivered what we needed at a great value.”

We may never know what Jared was doing on page three of the Google results (seriously dude, who does that?), but we’re grateful for the opportunity to help them improve access to capital for a huge portion of the workforce. Giggle’s customers are people we rely on every day, like an Uber driver who recently needed to replace the transmission in his car. He needed $800 for the repair, but with his primary source of income out of commission, he was looking at renting a car for an additional $500 per week while he saved up the cash—until he came across Giggle. He got his money in minutes and was back in his car the next day, all without having to pay a huge portion of his income for a rental vehicle or take out a predatory payday loan.

A Leader in Lead Gen

Giggle launched their platform in September 2020, and Lead Prosper was instrumental in helping the founders quickly acquire their first 100 customers to get the business up and running. Jared acknowledges the lift, saying “Had we not gone with Lead Prosper, I think it would’ve taken us a lot longer to get ourselves where we currently are, and that ramp up would’ve been much slower. They really helped explain the whole process to us, from both a tech and a logistics/operations perspective.”

Mike agrees, highlighting two features that make the Lead Prosper product stand out: “Their UI, because it makes it super easy for us to operate and manage our business, and their support. They’ve been a tremendous help when we were out of our depth, coding custom scripts for us and getting us up and running. They’ve also made some key introductions to people they thought could be relevant to us, and that’s the extra level of attention and support that I don’t think you’ll get from some of the 800-pound gorillas in the marketplace.”

To Mike and Jared and the entire team at Giggle—we’ve really enjoyed working with you, and we look forward to supporting you and your company on your way to the moon!

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Is Bloatware Driving Up the Price of Your Lead Delivery Software?

Lead Prosper wasn’t the first lead delivery platform. In fact, we created it out of our frustration with all the existing options that were dominating the marketplace. Some of those platforms were workable, but even the best among them were needlessly complex and expensive. That meant most customers (ourselves included) were being billed for “features” they would never need—features that were actually just dragging down the user experience.

Lead Prosper was a direct response to the bloatware-ridden competition, and the first issue we sought to address was price. Like our competitors, we have granular control over how we charge customers for our service. Unlike them, our pricing is based on five key principles:

  • Transparency: Many of our competitors force you to reach out for information on their pricing. We charge $0.02/request and $0.01/pre-ping (some of the lowest prices in the industry), and we’re not shy about it. Discounts are also available for customers with high-volume needs.
  • No Monthly Minimums: Some of our customers are large and well-established, but we don’t think you should be penalized if your business is just getting started. Instead of straining your budget with monthly minimums, we’ll support you along your path to growth.
  • No Pricing Tiers: Our features are designed to help our customers succeed. Why would we hold them ransom?
  • No Contracts: Some of our competitors lock you into a contract and try to throw away the key. We think creating the perfect lead delivery platform is a better way to keep customers coming back.
  • Pay As You Go: Charging upfront just doesn’t sit right with us. Why pay for a tool before you have the chance to use it?

Once we did away with some of the medieval pricing practices that had become “industry standard,” it was time to build a platform that delivered powerful capabilities while prioritizing user experience. That’s why Lead Prosper offers everything you need—without charging you extra or cluttering your dashboard with the things you don’t.

We’ve created plenty of exciting features over the years, but our platform is rooted in four key capabilities that will keep your business humming.

1. Zero Tech Dependency

That tech person you have on speed dial? Start using Lead Prosper and you might just forget their name. Our platform is predicated on the idea that anyone should be able to use it, regardless of tech fluency. We make it easy to create and optimize campaigns, test customer APIs, filter duplicate leads, and more, all without a PhD in Computer Science or the ability to code in five languages. Whether you’re a small business owner without a dedicated tech support channel or a manager hoping to liberate sales teams from dependency on IT, usability is at Lead Prosper’s core.

2. Simple Setup

Some providers will take your money and leave you to figure out the rest. We want our platform to help you reach your goals, which is why our support staff will be with you every step of the way as you set up your first few campaigns. Once you know your way around, Lead Prosper will continue to generate clear and robust posting instructions that make it easy for your forms or suppliers to integrate. Our goal has always been to make Lead Prosper “so easy to use, your sales guy can do it.”

3. Easy Campaign Management

Our software empowers you to optimize campaigns and get the most out of your business. Debug failed or duped leads and repost them. Create fields and filters that cut out leads you don’t want. Monitor volume, spending, and profit in real-time. For all those times when you can’t stare at your dashboard, Lead Prosper keeps you informed with text or email alerts. You decide on the parameters, including fail or duplicate thresholds, fluctuations in campaign volume, and others.

4. Unrivaled Support

Our platform was built from the ground up to make lead management easy and intuitive, but on the off chance an issue does arise, we back up our product with what we consider to be the best customer service in the business. You can forget about outsourced call centers with pre-recorded menu options, lengthy hold times, and bad elevator music—we’re real, live humans who are just a phone call or Zoom meeting away, and we’re confident we can answer your question because we built Lead Prosper.

There are lots of lead delivery platforms out there, but ours was specifically designed to fill a void in the marketplace. If you’ve been overpaying for cumbersome and complex software that under-delivers, we’ve been there, and you’re exactly who we had in mind when we built Lead Prosper. If we’ve piqued your curiosity, we can’t wait to prove ourselves. Reach out for a demo and a 30-day free trial today.

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Webhooks, data transformers, highest bidder and more!

Webhooks – Perform secondary (HTTP or Email) actions that can be triggered in each of your campaigns.

Data Transformers – Have multiple buyers that require a field in different formats? You can now easily transform your data!

Highest Bidder – Maximize your lead revenue by pinging multiple buyers. Lead Prosper will gather all the bids and sell your lead to the highest bidder!

Many UI improvements have been pushed as well to make Lead Prosper even more intuitive as well as some nice updates to our API specs…

We also have two new integrations to announce:

Everflow – Partner Marketing Platform – integration docs here.

LeadsHook  integration docs here.

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