A “Ping Tree” is a type of lead distribution in which multiple buyers are given an opportunity to accept or reject a lead via “ping and post”, based on filters, buy price, accept rate, and other variables. Buyers are organized in tiers that optimize the potential earning of the lead.

Ping trees are most commonly used in the financial vertical, but have spread to other markets as well due to its efficiency for lead generators.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>